Affinity Marketing Partnership

Greater Fort Wayne (GFW) Inc., is looking to establish Affinity Marketing Partnerships to enhance brand loyalty and GFW Inc., investment to its investor members by offering access to valuable discounts and benefits from several existing GFW Inc., investors.

By taking advantage of investor discounts, investor members realize a quick return on their investment with Greater Fort Wayne Inc., and save on services and products used in daily business operations. For more information, contact Jami Thomas, director of investor relations, or Joe Wasson, director of investor development, at (260) 420-6945 or


GFW Inc., is seeking proposals based on the requirements detailed below. Affinity Program proposals should include a company profile and description of the products and/or services, including costs, that will be offered to GFW Inc.’s 1,400+ investor members. We believe Affinity Programs offer a unique win-win opportunity to our Affinity Partners by building brand loyalty for the support of our mission to become a top metro center by growing business, and adding value to our business membership.

Companies and businesses interested in becoming GFW Inc., Affinity Partners are encouraged to review the Affinity Program criteria in the submission of a letter of interest to become an Affinity Partner. Programs will be evaluated on the basis of benefit to the broader business community.

To be considered all applicants must submit a letter of interest, a business profile and clearly articulate the offer. To assist in the application development and evaluation of the program being offered to its investors, GFW Inc., has established and will utilize the criteria and steps set forth in the Affinity Program criteria document.

Proposals and letters of interest should be submitted to:

By mail:
Cheri Becker, VP of Investor Services, Programs & Marketing
Greater Fort Wayne Inc.
200 East Main Street, Suite 800
Fort Wayne, Indiana 46802