GFW Inc. celebrates SHOP SMALLidays to support local businesses

FORT WAYNE, Ind. – The holiday season is the perfect time to support local small businesses. That’s why Greater Fort Wayne Inc. today launched its SHOP SMALLidays promotion for 2021, encouraging shoppers to “look local first” as they search for holiday gifts. So far, 42 companies have listed deals and discounts at

“Small-business owners bring an incredible amount of passion, expertise, and commitment to the community. They work hard to give Allen County its own unique flavor,” said Aaryn Eady, director of investor engagement at Greater Fort Wayne Inc. “We hope people make it a habit to shop local and support small businesses—throughout the holiday season and year-round. When small businesses win, the community wins, too”

According to a 2018 study commissioned by American Express, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community.

Companies participating in GFW Inc. SHOP SMALLidays for 2021 include:

The GFW Inc. SHOP SMALLidays promotion is open to GFW Inc. members with less than 150 employees. For more information about the participating businesses and the available deals and discounts, visit

About Greater Fort Wayne Inc.

Greater Fort Wayne (GFW) Inc. serves Fort Wayne and Allen County, Ind., as its primary point of contact for economic growth. GFW Inc. focuses on prosperity and community vibrancy through economic development, advocacy, programs and resources that support business success, leadership development, graduate retention and community engagement.